Estimated demographics based on the subset of Google users with demographic data available to Google Analytics (14 October–18 December 2020, total N=410 118)
| Characteristic | n (%) |
| New | 346 550 (84.5) |
| Returning | 63 568 (15.5) |
| Age (years) | |
| 18–24 | 41 421 (10.1) |
| 25–34 | 118 934 (29.0) |
| 35–44 | 76 282 (18.6) |
| 45–54 | 74 231 (18.1) |
| 55–64 | 59 467 (14.5) |
| 64+ | 39 781 (9.7) |
| Device | |
| Mobile | 289 133 (70.5) |
| Desktop | 104 990 (25.6) |
| Tablet | 15 994 (3.9) |
| Session information | |
| Average duration | 1:22 min |
| Average # sessions/user | 1.4 |