The role of patient satisfaction in online health information seeking

J Health Commun. 2010 Jan;15(1):3-17. doi: 10.1080/10810730903465491.

Abstract

Studies of online health information seeking are beginning to address a basic question: why do people turn to the Internet? This study draws upon the Uses and Gratifications (U&G) and Media System Dependency (MSD) perspectives to examine in this process the role played by satisfaction with care. The sample comprised 178 cancer listserv users, of whom 35% chose the Internet as their preferred source of health information compared with 19% who named their oncologist. Dissatisfied patients were significantly more likely to rate the Internet as a better source of information than the provider (p = .001). The level of empathy shown by the provider and the quality of time spent with the patient had a significant negative association with choosing the Internet as a preferred source of information, and a significant positive association with choosing the oncologist as an information source. The results from this study emphasize the significance of the patient-provider interaction. Dissatisfied patients' tendency to seek and trust information sources other than their physician also may have implications for compliance with treatment.

MeSH terms

  • Adult
  • Aged
  • Aged, 80 and over
  • Consumer Health Information*
  • Female
  • Health Services Accessibility
  • Humans
  • Information Seeking Behavior*
  • Internet / statistics & numerical data*
  • Male
  • Middle Aged
  • Neoplasms* / diagnosis
  • Neoplasms* / therapy
  • Patient Satisfaction*
  • Physician-Patient Relations
  • Psychological Theory
  • Young Adult