Characteristics of participants
| Variable | All responses n=678 | Previous consent for clinical trial and scenario responses complete n=236 | No previous consent for clinical trial and scenario responses complete n=235 |
| Sex | n=615 | n=235 | n=235 |
| Female | 401 (65.2) | 138 (58.7) | 159 (67.7) |
| Ethnicity | n=613 | n=233 | n=235 |
| NZ European | 523 (85.3) | 192 (82.4) | 214 (91.4) |
| Māori | 30 (4.9) | 12 (5.2) | 7 (3.0) |
| Pacific | 6 (1.0) | 3 (1.3) | 1 (0.4) |
| Other | 54 (8.8) | 26 (11.2) | 13 (5.6) |
| Marital status | n=609 | n=235 | n=232 |
| Married | 311 (51.1) | 121 (51.5) | 119 (51.3) |
| Widowed | 12 (2.0) | 6 (2.6) | 3 (1.3) |
| Divorced | 44 (7.2) | 21 (8.9) | 18 (7.8) |
| Separated | 19 (3.1) | 4 (1.7) | 10 (4.3) |
| Never married | 121 (19.9) | 47 (20.0) | 49 (21.1) |
| Living with partner | 102 (16.7) | 36 (15.3) | 33 (14.2) |
| Employment status | n=603 | n=234 | n=231 |
| Employed | 415 (68.8) | 169 (72.2) | 148 (64.1) |
| Retired | 124 (20.6) | 48 (20.5) | 50 (21.6) |
| Disabled and unable to work | 14 (2.3) | 3 (1.3) | 7 (3.0) |
| Unemployed | 50 (8.3) | 14 (6.0) | 26 (11.3) |
| High cholesterol | n=614 | n=234 | n=235 |
| Yes | 110 (17.9) | 40 (17.1) | 50 (21.3) |
| No | 399 (65.0) | 151 (64.5) | 148 (63.0) |
| Not sure | 105 (17.1) | 43 (18.4) | 37 (15.7) |
| Regular statin | n=108 | n=39 | n=49 |
| Yes | 63 (58.3) | 25 (64.1) | 29 (59.2) |
| No | 41 (38.0) | 14 (35.9) | 16 (32.7) |
| Not sure | 4 (3.7) | 0 (0.0) | 4 (8.2) |